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Research papers

SURVEYOR

Computers for Marketing Corporation, CfMC, a leading supplier of software to the marketing and survey research community both in Europe and the U.S., has recently developed a personal computer based tool kit designed for the research analyst and the...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Leif Gjestland
Company: Computers for Marketing Corporation (CfMC)
June 15, 1990
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Citation

Gjestland, L. (1990a, June 15). SURVEYOR. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/surveyor


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990
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Citation

Motte and Schapira (1990a, June 15). From hearing it said to seeing it done. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-hearing-it-said-to-seeing-it-done


Research papers

Data manipulation options for researchers

The paper addresses those researchers who would like to go beyond the specific MR packages available to them and themselves manipulate the raw data to get further insights. The first part of the article compares and contrasts primarily the mainframe...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Alok Joshi
June 15, 1990
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Citation

Joshi, A. (1990a, June 15). Data manipulation options for researchers . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/data-manipulation-options-for-researchers-


Research papers

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Norbert Homma, Jorg Ueltzhoffer
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1990
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Citation

Homma and Ueltzhoffer (1990a, June 15). The internationalisation of everyday-life-research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-internationalisation-of-everyday-life-research


Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/semiometrics


Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/semiometrics-french-


Research papers

The effective use of the tools of analysis by marketing-mix (French)

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988
Author: Rudolf Lewandowski
September 1, 1988
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Citation

Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix-french-


Research papers

The effective use of the tools of analysis by marketing-mix

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988
Author: Rudolf Lewandowski
September 1, 1988
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Citation

Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix